Sound Transit is "Moving Forward" with ads promoting a regional vision of one community
With the theme of "Moving Forward", Sound Transit will introduce its first advertising campaign on July 5. The ads, which will be featured in the region's major newspapers and radio stations, focus on the progress being made by Sound Transit and the vision of coming together as a community to make the region a better place to live.
Developed as part of an overall marketing campaign by the Seattle advertising firm Copacino, the initial round of ads are intended to raise public awareness of the challenges creating a regional transit system with the positive message that with vision, creativity and cooperation we can leave a legacy of improving our region for future generations.
"We are a new kind of agency in this region," said Dave Earling, Edmonds city councilmember, vice chair of the Sound Transit Board and chair of Sound Transit's Public and Government Affairs Committee. "As we start rolling out our services and products this year, we need to provide context about the significance of this regional undertaking. We are creating a legacy to assure regional mobility into the future, as well as underscoring the need for regional cooperation."
The campaign includes media buys and will run throughout July, followed by ads promoting nine new Sound Transit ST Express bus system routes coming in September, and ads introducing PugetPass, a new regional transit pass developed in partnership with Metro Transit, Pierce Transit, Community Transit and Everett Transit that will be honored by each transit agency.
Copies of the ads and other ad campaign information may be obtained by contacting Tim Healy, Sound Transit marketing manager at (206) 398-5062.
Sound Transit is on track to implement a three-county region-wide transit system plan known as Sound Move. Approved by voters in 1996, Sound Move will be a seamless blend of three regional transportation systems. Sound Move includes Sounder commuter trains, running 82 miles from Everett to Tacoma/Lakewood; Link light rail consisting of a 21-mile line connecting the cities of SeaTac, Tukwila and Seattle and a 1.6 mile line in Tacoma; and Regional Express featuring the ST Express bus transit system that will connect the major metropolitan areas of Bellevue, Everett, Tacoma and Seattle with numerous cities and communities with at least 18 new, limited-stop bus routes plus numerous new or improved transit centers, park-and-ride lots and improved high-occupancy vehicle lane access throughout the region.
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Sound Transit plans, builds and operates regional transit systems and services to improve mobility for Central Puget Sound.