How can you prepare your business for construction?
Do you have a business plan? In some cases business revenue may be severely reduced for up to 3-6 months. Do you have a plan for that?
Modify your business plan with construction in mind. Construction can mean less revenue coming into your business while work activities are underway. Having a plan in place can help minimize financial impacts to your business. Being proactive instead of reactive will help your business succeed. Consider making adjustments to your plan and budget that reflect potential financial performance during construction.
Do you actively develop your customer base?
Activate your customer base. 80 Percent of your company's future revenue will come from just 20 percent of your existing customers. Attracting a new customer costs five times more than keeping an existing customer. Solid customer relationships means repeat business. Foster a strong customer base and build relationships:
- Collect customer contact information
- Communicate to customers that construction is coming
- Thank customers for their loyalty
- Offer incentives to existing customers
Do you go to your customers for business, or do they come to you?
If possible, go to where your customers are: catering, local deliveries, grab-and-go items, curbside services, convenience services.
- Online sales
- Delivery services
- Take your shop on the road to community events, fairs and festivals
- Flexible hours– consider extending or changing your business hours to open during peak times when you will get the most business.
What does your business have to offer that competitors do not?
Be a unique community presence. Establishing your business identity and fine-tuning your brand can draw and maintain customers' attention during construction. If customers feel you offer a product, service or relationship that cannot be found elsewhere, chances are they will go out of their way to navigate temporary traffic detours to visit your business. Consider:
- Business brand
- Logo, tagline
During construction, Sound Transit Community Outreach can offer support in helping people find your business and navigate detours around construction work zones. Wayfinding and signage can include banners and A-board signs advertising that your business is open and directional signage that make it clear how to access your business.
Sound Transit's Community Outreach staff provides updates about new or changed construction activities near your business by email and, in select locations and instances, hardcopy flyers. Community Outreach staff tries to be flexible in the way information is shared because construction activities, including location, duration, hours and impacts, are critical so businesses can quickly and clearly communicate to their customers and staff.
What format of construction information would be most convenient for your customers?