Feeling dead-eyed as you crawl through a congested car commute? Are gas prices draining your soul? There’s an alternative to driving that can help you break this habit.
The Sound Transit marketing team launched the "Break a Mindless Habit" campaign on May 7 with local ad agency Copacino Fujikado.
Videos, billboards, and other advertisements capture the drudgery of getting around in cars that can make people feel like zombies — with a message to drivers that they don’t have to live the undead life. The cure? Leave the car behind and ride Sound Transit!
Our work is garnering attention. AdAge recently featured the creative campaign alongside big names like Nike and DoorDash.
Sound Transit runs an annual marketing campaign to raise awareness of our services and generate ridership. Read about our 2023 campaign here!
And check out this year's spots in this Ads of the World article.
