As we get closer to Seattle Stadium’s first FIFA World Cup match, Sound Transit is preparing for all possibilities. By kickoff, you’ll see more of our work.
From tournament-themed PSAs in stations to soccer player icons on in-train displays, we’re working to give fans easy wayfinding for the matches.
What does this look like, though? Well, other than U.S. soccer icon Megan Rapinoe welcoming fans to Seattle, Link light rail trains will have visual cues to guide you and non-verbal signage for where to get off.
Getting on and off the train: When you ride Link light rail this summer, trains will call out our preferred stations for going to Seattle Stadium.
Stadium-serving stations: As trains enter Pioneer Square and Stadium stations, the stations’ names and codes will appear on the overhead display with a soccer ball and an outline of the stadium in the far corner.
For people with reduced mobility: At International District/Chinatown, you’ll see the same with an accessible icon overlapping the soccer ball for riders with reduced mobility.
Also, station platforms will have signage to support passengers with reduced mobility.
At Stadium, International District/Chinatown, Pioneer Square, and Westlake stations, an accessible icon featuring a wheelchair will be added to the floor of the stations’ platforms. The accessible waiting area is meant for queueing people with reduced mobility to the specific area, so they have safe, priority entrances onto trains.
Once you’re off the train, staff ambassadors (people in teal blue vests) will hand out station code stickers. This is a collectible and fun way to ask passengers to return to the station they’ve exit trains at when returning to light rail for the trip home.
Exit signs at preferred stations will have a soccer player, signifying you’re exiting the correct station for Seattle Stadium.
Outside of stations, we will install signage to point out the best path to reach the right train for your next destination. These signs will help manage crowds returning to stations post-match.
Before fans arrive to watch the beautiful game, Sound Transit is working to make sure our system is easy to navigate. Every detail matters to ensure an easy-to-follow matchday transit experience.
With clear visual cues, enhanced station information, and staff support throughout the network, riders will be able to focus less on finding their way and more on enjoying the excitement of the World Cup