ST Brand: Videos

Sound Transit video assets should be shot with and delivered in High Definition video with the following specifications:

  • 1920x1080 pixel resolution
  • Apple Pro Res or .h264 codec
  • .mov or .mp4 file


Attention should be paid to following industry standard guidelines for broadcast video, including under and overexposure, and color saturation.

For information about our fonts, logos, and their use, please consult the “Logos” and “Fonts” section of our brand guidelines for everything you need.

Using the Sound Transit bug or another in-screen tags is not usually necessary, but videos produced for specific projects may require particular graphics standards, so please check with your Sound Transit project manager or contact Sound Transit video production directly at (206) 903-7530 to be sure.

 

Sound Transit video assets 

This b-roll footage and more are available from our video library on Vimeo.
 Sound Transit Video on Vimeo

Sound Transit Link Light Rail B-ROLL 2016 from Sound Transit Video on Vimeo.

Image reading Graphics for Video used as a header

*Disclaimer: This spec sheet should give you some basic guidelines, but it’s always best to speak with your editor before starting to design your graphics for video. 

File Types Accepted:
Adobe Photoshop or Illustrator

Our editing software:
Adobe Premiere and After Effects

Workspace Resolution:
1920 x 1080 @ 72 dpi 

Aspect Ratio:
Videos are created in a 16:9 aspect ratio.  The default size we accept assets in is 1920 x 1080, or a multiple of that (2880x1620, 3840x2160 etc…) for zooming and scaling.

Zooming and Scaling: 
As mentioned in the Aspect Ratio section above, some assets may need to be created at a larger size than the default 1920x1080 size so that when they are zoomed into or scaled up the image quality is maintained. Assets that will need to be created at a greater resolution should be identified during the  storyboarding phase, or when talking with a designer about the project in the early phases in asset creation.

Color Space:
RGB

Resolution/DPI:

Video assets should be created at a minimum of 72 dpi, but we can accept assets at a higher resolution as well.  For example, if you are creating an asset for video and are repurposing some elements from a print document at 300 dpi, video can accept those assets no problem. Rule of thumb is at least 72 dpi. WARNING!: Assets created for video use at larger than 300 dpi can require a lot of work from the computer processor, and slow our work down considerably. Please avoid using resolutions above 300 dpi, or discuss this with your editor prior. 

Layers:
Please keep elements of the design on separate layers to make it easier for your video editor to animate. When an asset is imported into either Premiere or After Effects, the program will follow the existing layer structure of your Photoshop or Illustrator file and import them identically into individual layers for editing and animating. WARNING!: Premiere and After Effects will treat a folder and its contents as ONE layer, so if you have two elements of an asset that are to be animated separately they should not live in the same folder or sub folder, they should exist as their own layer or in separate sub folders.

Naming:
For ease and organization please try to name all layers with a brief description of the element and/or corresponding scene number to the script or storyboard.

Video File Types:
The majority of videos created by the ST Video team are in .mp4 format, using the .h264 codec. This format is used for Facebook, YouTube, Twitter, Instagram, ST Web and Powerpoint.  Although ST Video mainly creates .mp4 files we can ingest and edit a number of other formats, .wmv, .avi, .mov to name a few. Please contact us if you have specific needs.