A consistent voice
Sound Transit’s editorial style helps maintain a consistent quality standard in all public communications. When producing public materials, it is important that naming and style conventions, as well as tone and design, remain consistent throughout all content produced (newsletters, brochures, website information, meeting materials, etc.).
To maintain this consistency, Sound Transit asks all employees and consultants to follow the agency’s style guidelines. Please write accurately, clearly and concisely to better engage our customers, build public trust and provide superior customer service.
Editorial style guide
An abbreviated version of the ST Editorial Style Guide is available for download below. In addition, Sound Transit follows the Associated Press Stylebook and the King County online style manual. Please contact a Sound Transit editor if you have questions.
Reference this document when writing materials for Sound Transit.
Printed materials for broad distribution to the public and employees should include a version of the following statements. If you are unsure which statements to include on your communications product, ask Sound Transit’s editorial team.
Sound Transit mission statement
We are connecting more people to more places.
General: For information about Sound Transit projects or services, visit us online at soundtransit.org or call 1-800-201-4900 / TTY Relay: 711
Rider information: For more information and schedules, call toll free 1-888-889-6368 / TTY Relay: 711 or visit soundtransit.org.
Projects: For more information about (insert project name or topic), contact (insert contact name) at (insert phone) or (insert e-mail). Or visit us online at soundtransit.org/system-expansion
Printed materials: For information in alternative formats call 1-800-201-4900 / TTY Relay: 711, or e-mail firstname.lastname@example.org.
Meeting announcements: To request accommodations for persons with disabilities, call 1-206-689-4927 / TTY Relay: 711, or e-mail email@example.com.
Printed materials: To receive information in [language] about [project] call 1-800-823-9230
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